Initial idea R&D

We started of with a very different idea to the one we’re woking on now! Well not VERY different but definitely with more of a “wow” factor!

We all really quickly came to the conclusion that we wanted to create an arts festival or exhibition. The festival would take place in different locations maybe have different themes and concentrate on students work. I would have been another way for students to get their work out there. We thought of having a theme per location but adding to the existing collection maybe even have one big piece of art that would be worked on and changed in every location.

Because we wanted it to be something for students we thought of having it take palace on different university campuses. We not only thought about different themes as in topics of the exhibitions but also using different forms of media. So that one place would focus on photography, the next on graphic design, and then maybe short films. As you can see, lots of ideas but nothing specific enough. However we developed it all further and it changed from a festival to a contest for students. Possibly taking place in the summer break. Each week students would have to work with a different media form as mentioned before. The best work would then get pick and submitted to the contest, starting of as regional competition and then at the final exhibition the best would have gotten picked. So far so good but nothing SPECIAL again. Nothing where you think: Oh my god, I want to be part of it.

Our idea now is much more over the top but it makes it really awesome and special and I can’t wait to pitch it and possibly start making it. The following is a rough outline of what we want it to be.

Project Idea:

  • Whole event is based around anonymity.
  • Huge blank white cube that pops up in different locations around the country.
  • Themes like: (rain)forest, desert, arctic, sea, underwater, highlands, space etc.
  • Each theme will be an immersive experience based around that theme. (e.g. rainforest will include a walkthrough downpour where each member never gets wet (Similar to the Barbican Rain Room [Guardian: https://youtu.be/EkvazIZx-F0 ]).
  • Touches on all 5 senses (sight, sound, hearing, taste, touch).
  • Futuristic outside + set up phase vs. inside of a different world -> themes.
  • Staff members identity will be anonymous to match the theme of the event.
  • Enter at your own risk
  • It’s free!

 

Why would I go?

  • Limited number of miniature cubes given to the first guests with individual QR code.
  • Cube puzzle containing smaller coloured metal cube. (Maybe coloured to relate it to the next theme. (Ocean – Blue Cube)
  • Each exclusive Cube (out of the 100 for example) would have a QR code, where you can scan and add it to the website/app. This would result in your image being placed on a blank canvas. The next stage of the puzzle is the formation of a big picture through the use of the exclusive website/app. This picture will act as the exclusive prize and maybe even relate to the next theme.

 

Use of Social Media:

  • Working in conjunction with the main website, each time the cube is resurrected, using the two main forms of social media: Facebook and Twitter, the location of the cube will be given out through longitude and latitude data.
  • Using hashtags and also using well known people/celebrities/people of influence to begin trend of cube.

 

Names:

  • Qube
  • CYUBE
  • Q0BE
  • C0B3
  • AtmosCube
  • atmosCUBE
  • ATMOScube
  • Atm0sCUBE

 

Construction:

  • Matte based material(?) OR Canvas?
  • possibly lights up at night?
  • change colour e.g. white at beginning of exhibition, black by the end.
  • Marque Manufacturer?

 Screen Shot 2015-10-08 at 11.56.07

The Staff:

  • Staff members identity will be anonymous to match the theme of the event.
  • aka. not dressed as plants or part of the scene but “normal” people when exhibition is taking place.
  • Crew setting up dressed in white, dressed in black to take it down again -> going with theme of anonymity also futuristic.

Screen Shot 2015-10-08 at 11.56.27

Themes:

e.g. year 1> landscapes / biotope

year 2 > decades

  • Rainforest: tropical greenhouse
  • Woodland:
  • Desert: changes temperature (really hot during the day, cools down at night)
  • Arctic: ice cold, maybe have jackets at the entrance
  • Seaside:
  • Underwater: fish tanks?
  • Mountains:
  • Space: planetarium kinda scenario:
  • Cave: bats? Dampness?
  • Sky: thunder clouds? A constant breeze? (http://io9.com/5892356/artist-suspends-real-clouds-in-the-middle-of-the-room)

 

Budgeting:

Realistically thinking about the budget, we are intending on having a different theme every time the Cube is erected, and we want it as realistic as possible, so we have to come to terms with every nook and cranny.

 

Possible companies to approach for budget:

  • Mintel Reports – Business/Marketing statistics
  • Social Media: Facebook and Twitter.
  • Google (due to use of google maps).

Sponsors:

  • Social media (fb, twitter, etc..)
  • Newspapers?
  • Woodland Trust (Forest Theme)
  • Independent Crowdfunding (Licence Cube Manufacturing)
  • Submission of work
  • Banksy?

 

(Having sponsors who can also advertise is a good idea, like we can find supporters from like the BBC, because they can advertise and support it at the same time) – Maybe, I’m just throwing ideas out there.

 

Website/App:

  • Minimalistic style, black and white colour scheme.
  • Timer on the page counting down to when the event is going to happen.
  • Display longitude and latitude (however it’s only displayed after the timer has counted down.
  • Once countdown hits zero, the location details will be given out on all forms of social media.
  • For the App, it has a QR scanner adding the QR code to make a full image of the next theme.

 

Website Mockup:

Screen Shot 2015-10-08 at 12.00.38 Screen Shot 2015-10-08 at 11.59.37Screen Shot 2015-10-08 at 12.00.12

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